Kingsway – Golf Centres – Royston, Cambridge, Biggleswade

New Clubs Coming To AFGolfStore This January

As we step into the new year, golf enthusiasts are eagerly anticipating the release of cutting-edge golf clubs from some of the industry’s giants. Callaway, TaylorMade, Ping, and Cobra have long been synonymous with innovation and performance, and the clubs set to debut this January promise to take your game to unprecedented heights.

Let’s dive into the exciting world of golf technology and explore what each brand has in store for us.

A Golfer Holding The New Callaway AI Smoke Golf Club

Callaway AI Smoke

The Callaway AI Smoke range is equipped with the smart face AI technology, which allows for consistent ball speed even on off-centre hits.

This technology ensures that golfers of all skill levels can enjoy forgiveness and maintain distance on their shots.

Imagine clubs that adapt to your swing, providing real-time feedback and optimizing performance. Callaway’s commitment to innovation has us on the edge of our seats, eagerly awaiting the official unveiling.

The New Taylormade QI10 Range.

Taylormade QI10 

Taylormade’s goal with the Qi10 family is to make each driver as forgiving as possible, using advanced multi-material constructions to increase inertia. Qi10 is engineered for a balanced blend of distance and forgiveness.

Wrapped in a clean and confident package, the Qi10 driver has been strategically engineered to help players optimize distance and enhance forgiveness.

It features lower CG projection and higher MOI than its predecessor, delivering balanced performance without any tradeoffs.

Learn more

The new ping g430 max 10k driver


PING has done it again with the launch of the remarkable new G430 MAX 10K driver. This new driver shatters records to become PING’s straightest and most forgiving driver ever.

The G430 MAX 10K achieves an incredible combined MOI (Moment of Inertia) over 10,000 g-cm2.

This blows past the G400 MAX from five years ago which first surpassed 10,000 g-cm2. The extremely high MOI results in unprecedented forgiveness and stability, even on mishits.

Cobra DarkSpeed

The DarkSpeed driver boasts a sleek and minimalist design. The branding is minimal, with the LS head being completely blacked out, and the Max and X heads featuring subtle red and blue accents, respectively.

Cobra has maintained their signature head shape, providing a familiar look to their loyal customers. The alignment tool, although difficult to see in the dark design, adds another layer of usability.

What sets Cobra products apart is their consumer-friendly approach. The DarkSpeed driver is no exception, offering a simple yet compelling story. It is easy to understand for both consumers and fitters, making it a highly anticipated addition to Cobra’s lineup.



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